Monday, December 31, 2007

2008 Denver Boat Show

'Tis the season - to buy that new boat! The 2008 Denver Boat Show is just around the corner with S&W Performance Marine leading the charge!

The '08 Boat Show will feature the latest 2008 models of Cruisers, Pontoon Boats, Ski Boats, Wakeboard Boats, Fishing Boats, Sailboats, Personal Watercraft, Jet Boats & Kayaks, along with all the latest accessories! All at SPECIAL BOAT SHOW PRICES!

Slated to be displayed at the boat show for S&W will be the '08 Mastercraft X-1, X-2, X-15, X-30, X-45, X-Star 40th Anniversary Edition. These boats will be on display for the public a the Colorado Convention Center January 17th-20th. For more info on these boats and all the accessories needed for a weekend on the water, visit S&W Performance Marine's website @ http://www.swperformancemarine.com/.

You can check out the layout for this years show here.

Happy Holidays!

Tuesday, December 18, 2007

Colorado MasterCraft Holiday Discounts

S&W Performance Marine is offering a limited time offer for all NEW 2008 winter purchases made before December 31st, 2007. Buy a new MasterCraft boat before December 31st and recieve up to $15,000. Check out the specials page to get more details!

S&W Marine is the exclusive dealer of MasterCraft in Colorado and the Rocky Mountain Region.

From skiers who sometimes ride, to riders who sometimes ski, to the #1 rider in the world- MasterCraft has the perfect X to get the job done. With 8 models to choose from, the sky is the limit.

Stunning luxury, pure performance, comfort redesigned. MariStar defines what a luxury boat can be. In fact, the MariStar 280 was chosen as Boating Magazine’s “Boat of the Year”. Settle for nothing less.

Not just a great ski boat…the very best. ProStars have pulled more world records than any other boat on the market. Whether setting records or just topping your best time on the water is too short to launch anything else.

Whether you choose a boat from our spacious indoor showroom or design your own, S&W assures you the very best service... before, during, and after the sale.

Since 1968 MasterCraft has set the standard for the inboard tow-boat industry. Since 1988 S&W performance has set the standard for sales and service in Colorado.

Put S&W Performance Marine & MasterCraft Boats at the top of your list this holiday season!!!!


New "Push Process" Film Opens To Packed House

On November 10, a massive group of wake sport fans arrived at the Oakley headquarters in southern California to view the most anticipated wake movie in years, Push Process, sponsored by Oakley, MasterCraft, CWB and Alliance. Click here to see trailer:
http://www.pushprocessmovie.com/trailer/

Although the buzz and chatter was around this truly epic wakeboard movie, the night was also jammed full of other incredible entertainment, including DJ’s, autograph signings, on-site events and a VIP reception for the riders and their families.

However at 9 p.m. the lights went dim, the sound went to 11 and the action on the screen bedazzled the viewers for nearly an hour. Push Process, under the direction of acclaimed filmmaker Justin Stephens and graphic artist Chase Heavener, combines experimental cinematography, editing and animation graphics with the most progressive riding ever documented on the big screen. Shot exclusively in HD, Push Process took its “premiere” viewers on a quest to Australia, South Africa, the Florida Keys, Cuba, Minnesota, the Amazon, Canada and beyond.

New to the screen was also the role of the riders. Director Stephens moved them beyond spectacle to production crew. “Oakley athletes Keith Lyman, Aaron Rathy, Andrew Adkison, Amber Wing, George Daniels, Danny Hampson, Dallas Friday and Jack Blodgett are more than just the stars who create the epic footage” says Stephens. “They are members of the production team and all of them played pivotal roles in the project since day one.”

Although the theatre is empty with only the clean up left to do, those interested in seeing the film will have their opportunity. MasterCraft dealers across the country are in the planning stages right now to do their own local viewing of this incredible film over the next several months. So check with your local MasterCraft dealer for show times. And of course, you can get your own copy of the film by going to your local Oakley dealer or by stopping by S & W Performance Marine in Denver, CO.

Friday, December 14, 2007

MasterCraft X-Series

When it comes to getting the best wake on the water, the X-Series from MasterCraft delivers.

In the mid 90's, MasterCraft took the leadership role in the growth of wakeboarding by releasing the X-Star, the first true wakeboard boat, when water skiing was driving the industry. The reaction? "They've lost their minds to pursue a 'fad.'" In 2003, MasterCraft decided the replace the best-selling wakeboard boat in history and introduced a completely new X-Star, with the unique pickle-fork look and a wake the size of which nobody had ever ridden. The response? We were crazy to be that bold. Fast forward to 2006, where the X-2 takes it rightful place next to the X-Star as wakeboarding's new, smaller superhero - a 20-foot wake machine that will once again have the pundits scratching their heads. Only this time, they'll wonder how MasterCraft did it again.

The X-2 stays ahead of the curve thanks to its familiar SuperFly bow design, which opens up the front for more people, and gives it a styling edge. Inside, a 94-inch wide interior provides as much room as a 21-footer, comfortably seating seven. Underneath is where the magic happens, however. By incorporating a modified step hull, the multi-faceted X-2 is a wake maker and a single ski magnet. Below 24 mph, the stern sits in deep, cleaving a smooth transition that elevates to a tight lip - perfect for long launches into the flats. Drop down to 11 mph, and wake surf wakes are high, tight and clean. For beefier water, add 650 pounds of factory ballast with the flip of a switch. At speeds above 26 mph, the stepped hull gets up and out of the way, leaving behind a trail of bubbles that's delightful to edge a slalom ski through.

"The initial indicators tell us that the X-2 will quickly become our best-selling model," says Parker Stair, MasterCraft's national sales manager. "This boat has been seen on the Internet and at dealerships and made its debut at the WWA Wakeboard Nationals, creating a buzz eerily similar to the 2003 X-Star. In fact, the demand is so high we have already created more molds to meet the wholesale production needs of our dealer network."

At exactly 20 feet, the 3200-pound X-2 utilizes every square inch of onboard space, featuring clean underseat and sundeck storage compartments that will hold 70 cubic feet of anything you can carry on. Because the X-2 makes storage space a premium, there's no loss for seating. Aside from the SuperFly bow, the X-2 comes complete on the inside, featuring a full wraparound seating compartment that envelopes, but doesn't compromise. This little 20-footer plays big - it seats 11.

Behind the windshield MasterCraft's X-Pod inspired modular dash display and billet cockpit appointments give drivers a perfect vantage point. By adding aircraft-style top lit toggle switches, quick-view ballast gauges, and a diamond-shaped oversized urethane glove box, we've truly put the "command" in Driver's Command Center. Add in the second-generation Digital Throttle Control (DTC), and being behind the wheel might become as thrilling as being behind the boat.

From above, the X-2 sports the latest generation of ZeroFlex Flyer tower, giving a sturdy pull point for riders whether they're working on surface turns or moves way out into the flats. It's functional, too; board racks are standard, making it easy to store all your boarding equipment. Adding the optional JL Audio speaker cans and lights is guaranteed to liven up any session.

In back, riders have plenty of room to get in and out of bindings thanks to an oversized boarding platform, stylishly accentuated by the X-2s matching diamond shaped transom, proving that that the riding is not the only thing that will be looking good behind the all-new X-2.

For more information on the new X-2, visit S&WPerformanceMarine.com. There, you'll find a plethera of X-Series boats ranging from 19' all the way up to 28'.

S&W Performance Marine - New Blog!


S&W Performance Marine of Denver, Colorado is the official Mastercraft Boat Dealer of the Rocky Mountain Region. Since its inception in 1988 S&W has been the exclusive Mastercraft dealer for Denver and the surrounding Rocky Mountain Region. What began as a hobby out of a two-car garage in 1988 has now become a successful business venture.
At S&W Performance, customer service is our first priority. We are proud to have a well trained staff of service technicians. Leif, Nik and Keith are not only trained and certified in servicing the complex systems associated with high performance ski boats, but they are also avid waterski, wakeboard, barefoot, surf, and hydrofoil enthusiasts. So please don’t be shy with any questions.
Mastercraft is the premier ski & wakeboard boat in the industry, bar none. Its goal is to deliver consumers the ultimate water sports experience by designing and building the world's highest quality, best performing sports luxury boats in every significant inboard niche. By June 30, 2007, MasterCraft Boat Company will be the world's leading luxury performance inboard sport boat designer and builder in quality, unit and dollar volume. Consumers will rate the MasterCraft dealer experience in the top two of J.D. Powers. The company will reduce its dependency on wholesale push and be driven by retail demand. They will greatly improve the speed of our supply chain to respond to this retail demand through the aggressive application of lean and Six Sigma thinking, IT initiatives and tools in every area of our business. Our employees will be passionate about their products, self-directed and empowered to make improvements to satisfy and make the customer a success.
As the exlusive MasterCraft dealer for the Rocky Mountain Region, S&W provides water sport enthusiasts with the latest in inboard tow-boat technology, style, and function as well as outfitting the rider with any and all water sport accessories. Accessories include brand names such as O'Brien, Inland Surfer, Slingshot, Straightline, Gator, Jet Pilot, Reef, Billabong, Sky Ski, and MORE! Stop by their location at 2450 W 63rd Ct. Denver, CO 80221 or give them a buzz at (303) 429-1895.
Check back soon for more Mastercraft Boat information, event info, boat show dates and times, and other exciting things happening at S&W Performance Marine!