MasterCraft announced that it has earned the Best Marine Site Overall at the annual North American Marine Industry Web Award presentation sponsored by NMMA and boats.com. The awards are designed to recognize companies that lead the North American marine industry's drive towards higher standards of excellence in website design and content.
“The web is obviously playing an exponentially larger role in window shopping and final retail demand, even with items like cars and boats” says Phil Walker, e-Business Manager at MasterCraft. “As a result, we had to move Mastercraft.com to more than just a branding piece – it is now a destination. It is designed to let people discover our action lifestyle and buy into it by creating compelling and actionable content that drives leads to our retail partners.”
The judging panel for the 2008 awards included one person from boats.com, one from the NMMA and two additional Internet professionals with appropriate credentials and experience from outside of the marine industry. These judges reviewed and analyzed nearly 100 different websites, eventually handing out five awards: Best OEM/Manufacturer Site; Best Marine Equipment Site; Best Dealer/Broker Site; Best Marine Site Overall and Outstanding Contribution to the Online Marine Industry.
Check out S&W Performance's website at www.swperformancemarine.com - there you'll find Colorado's only Mastercraft dealer. If you're in the Rocky Mountain Region and in the market for a new ski or wakeboard boat, you owe it to yourself to check them out. They pride themselves on customer servie so you'll never find a pushy salesman!
Schedule a test drive this spring and see why Mastercraft is the best boat on the water!
Call S&W at (303) 429-1895 today!
Friday, February 15, 2008
Tuesday, February 5, 2008
Steel Lafferty - Master of Disaster Craft
Check out Steel Lafferty’s brand spanking new X-Star. A complete collaborative effort by the big boys in the business that saw Mastercraft providing the canvas, Nike 6.0 the color pallette, System AVD brought out the innovative design know-how, and Steel added his own style and personality throughout.
Here’s what System AVD Inc.’s Josh Sirlin had to say about teaming up with Steel to create a boat wrap uniquely Lafferty:
“The process was a lot of fun… We’re stoked to be working with Nike 6.0; during a quick stop-by meeting at 6.0 Headquarters we heard that Steel was in need of a wrap for his Mastercraft X-Star. A few days later I got on a call with Chip (Steel’s dad), and Steel; we just chatted about possibilities and what we could do. We started digging into what Steel likes and what stuff represents him. From there we developed an overall theme for the design, stuff that would look killer and would represent Steel and 6.0. With the design concept set, I got graphic artist Troy White started on illustrating and going to town on all the intense graphic details. We went through a few comps and soon everyone was stoked. Chip and Steel got with their local MasterCraft dealer in Ft. Lauderdale and ordered the best wakeboard boat and medium for us to work on, an all black X-Star. From there it was all about preparing the artwork so it will look perfect on the X-Star which is a science. I love the combo of this season’s colors. We’ve done a lot of MasterCraft boats…We’ve got an unbelievable team and it shows in the end result of Steel’s boat.”“Josh, the wrap design is incredible, the installation is flawless. It has been great fun working with you for sure!” -Chip Lafferty.
When asked what’s next for AVD Josh responded “I absolutely love this boat…it’s my style…we’re in the concept stage for my 2008 boat and its inspiration is Steel’s boat, but it will be hard to top.”
If you want more info on Lafferty's new X-Star, check out S&W Performance Marine - Colorado's exclusive Mastercraft dealer!
Here’s what System AVD Inc.’s Josh Sirlin had to say about teaming up with Steel to create a boat wrap uniquely Lafferty:
“The process was a lot of fun… We’re stoked to be working with Nike 6.0; during a quick stop-by meeting at 6.0 Headquarters we heard that Steel was in need of a wrap for his Mastercraft X-Star. A few days later I got on a call with Chip (Steel’s dad), and Steel; we just chatted about possibilities and what we could do. We started digging into what Steel likes and what stuff represents him. From there we developed an overall theme for the design, stuff that would look killer and would represent Steel and 6.0. With the design concept set, I got graphic artist Troy White started on illustrating and going to town on all the intense graphic details. We went through a few comps and soon everyone was stoked. Chip and Steel got with their local MasterCraft dealer in Ft. Lauderdale and ordered the best wakeboard boat and medium for us to work on, an all black X-Star. From there it was all about preparing the artwork so it will look perfect on the X-Star which is a science. I love the combo of this season’s colors. We’ve done a lot of MasterCraft boats…We’ve got an unbelievable team and it shows in the end result of Steel’s boat.”“Josh, the wrap design is incredible, the installation is flawless. It has been great fun working with you for sure!” -Chip Lafferty.
When asked what’s next for AVD Josh responded “I absolutely love this boat…it’s my style…we’re in the concept stage for my 2008 boat and its inspiration is Steel’s boat, but it will be hard to top.”
If you want more info on Lafferty's new X-Star, check out S&W Performance Marine - Colorado's exclusive Mastercraft dealer!
Thursday, January 17, 2008
7 Things You Need To Know About The X-45
This is directly from Mastercraft's website - good info!
1. The X-45, a true family boat, is the most spacious 24 footer on the inboard market with its pickle-fork bow and huge wraparound seating creating enough room for 18 people, an offering unmatched by the competition due to their much smaller bows.
2. The X-45 rides like many of its larger I/O counterparts thanks to its modified deep vee stepped hull which gives it a smooth ride in all typical water conditions
3. The X-45 comes standard with MasterCraft’s newest innovation, the VDIG (Video Digital Gauge) that makes reading fuel, temp, speed, depth, air temp, water temp and ballast information (to name a few) easier and prettier than ever.
4. The X-45 pickle-fork bow not only allows for more seating but it creates space for the standard bow ladder and anchor locker that will make your day on the lake even more relaxing.
5. The X-45 has a walk-thru transom that gives arrivals from the boarding platform a place to walk as the re-enter the “main cabin”
6. The X-45 comes with an unprecedented 127 cubic feet of storage with huge amounts of storage in the bow, cockpit and stern of the boat
7. The X-45 comes standard with oversized boarding platform, tower, rotating board racks and hard triple tank ballast system that will gulp down 1000 lbs of USDA water, making this boat a terrific wakeboard and wakesurf boat
Set up a test drive with S&W Performance Marine - call 303-429-1895. Happy boating!
1. The X-45, a true family boat, is the most spacious 24 footer on the inboard market with its pickle-fork bow and huge wraparound seating creating enough room for 18 people, an offering unmatched by the competition due to their much smaller bows.
2. The X-45 rides like many of its larger I/O counterparts thanks to its modified deep vee stepped hull which gives it a smooth ride in all typical water conditions
3. The X-45 comes standard with MasterCraft’s newest innovation, the VDIG (Video Digital Gauge) that makes reading fuel, temp, speed, depth, air temp, water temp and ballast information (to name a few) easier and prettier than ever.
4. The X-45 pickle-fork bow not only allows for more seating but it creates space for the standard bow ladder and anchor locker that will make your day on the lake even more relaxing.
5. The X-45 has a walk-thru transom that gives arrivals from the boarding platform a place to walk as the re-enter the “main cabin”
6. The X-45 comes with an unprecedented 127 cubic feet of storage with huge amounts of storage in the bow, cockpit and stern of the boat
7. The X-45 comes standard with oversized boarding platform, tower, rotating board racks and hard triple tank ballast system that will gulp down 1000 lbs of USDA water, making this boat a terrific wakeboard and wakesurf boat
Set up a test drive with S&W Performance Marine - call 303-429-1895. Happy boating!
S&W Performance Marine - X-Series Lineup - X-45
Welcome back to S&W Performance Marine's overview of Mastercraft's X-Series boats! Over the next few weeks, I'll be detailing the amazing performance, versatility, and value of the X-Series boat line up. This line up can only be found at Colorado's only Mastercraft dealer - S&W Performance Marine.
Continuing on with our overview of the X-Series boats from Mastercraft - the X-45 comes in as the second largest in the line up. At 24' 2" long, the X-45 can handle the biggest waters and put out some of the biggest wakes you've ever seen. Being the most spacious 24' boat on the market, you can pile 17 of your closest freinds in with you and you've got one of the sweetest wake machines/party boats on the water! What's more impressive is the X-45's versatility to do just about everything. Mastercraft has designed this boat to take on larger water thanks to it's modified deep vee stepped hull which gives it a smooth ride in all typical water conditions. This means you can have a great time on a smaller lake with little chop, or a larger lake or even coastal water (Saltwater Series) where the water is a little rougher.
The value that Mastercraft has built into the boat goes past the stunning asthetics of the X-45. In fact, Mastercraft designs all of their boats to a higher industry standard...hence the higher re-sell value. Check out the website at http://www.mastercraft.com/index.php?znfAction=WorldApart to find out more about how each individual boat is made.
If you'd like to take the next step and actually get out on an X-45, talk to S&W Performance Marine and set up a test drive! They can be found at http://www.swperformancemarine.com/ or can be reached @ 303-429-1895.
Feel fee to add YOUR input on the subject...and happy boating!
Continuing on with our overview of the X-Series boats from Mastercraft - the X-45 comes in as the second largest in the line up. At 24' 2" long, the X-45 can handle the biggest waters and put out some of the biggest wakes you've ever seen. Being the most spacious 24' boat on the market, you can pile 17 of your closest freinds in with you and you've got one of the sweetest wake machines/party boats on the water! What's more impressive is the X-45's versatility to do just about everything. Mastercraft has designed this boat to take on larger water thanks to it's modified deep vee stepped hull which gives it a smooth ride in all typical water conditions. This means you can have a great time on a smaller lake with little chop, or a larger lake or even coastal water (Saltwater Series) where the water is a little rougher.
The value that Mastercraft has built into the boat goes past the stunning asthetics of the X-45. In fact, Mastercraft designs all of their boats to a higher industry standard...hence the higher re-sell value. Check out the website at http://www.mastercraft.com/index.php?znfAction=WorldApart to find out more about how each individual boat is made.
If you'd like to take the next step and actually get out on an X-45, talk to S&W Performance Marine and set up a test drive! They can be found at http://www.swperformancemarine.com/ or can be reached @ 303-429-1895.
Feel fee to add YOUR input on the subject...and happy boating!
Friday, January 11, 2008
S&W Performance Marine - X Series Lineup
S&W Performance Marine, Colorado's exclusive Mastercraft Boat dealer, is currently preping for the 2008 Colorado Boat Show. In the mean time, I'd like to continue a "series" detailing the X-Series lineup from Mastercraft.
We've already touched on the big daddy X-Star, so now let's jump into the rest of the lineup! Let's start from the top and work our way down...from the X-80 to the X-1. X-80 comin' up!
First off, this is the biggest, baddest, most powerful boat in the Mastercraft lineup. At 28 feet long and nine feet wide, it's a beast of a boat. The X-80 seats 15 comfortably, and offers plenty of storage, options and amenities for all-day excursions.
And because it has the soul of a MasterCraft, it’s as exciting as it is spacious. Twin V-8’s with counter-rotating props rocket the X-80 across your favorite lake. And the KGB ballast system offers wakeboarders our famously engineered wakes for giant air and cushy landings.
So if BIG is better in your mind, check out the X-80 at S&W Perfomrance...you definitely won't be disappointed!
If you'd like to set up a test drive, contact S&W at
We've already touched on the big daddy X-Star, so now let's jump into the rest of the lineup! Let's start from the top and work our way down...from the X-80 to the X-1. X-80 comin' up!
First off, this is the biggest, baddest, most powerful boat in the Mastercraft lineup. At 28 feet long and nine feet wide, it's a beast of a boat. The X-80 seats 15 comfortably, and offers plenty of storage, options and amenities for all-day excursions.
And because it has the soul of a MasterCraft, it’s as exciting as it is spacious. Twin V-8’s with counter-rotating props rocket the X-80 across your favorite lake. And the KGB ballast system offers wakeboarders our famously engineered wakes for giant air and cushy landings.
So if BIG is better in your mind, check out the X-80 at S&W Perfomrance...you definitely won't be disappointed!
If you'd like to set up a test drive, contact S&W at
Wednesday, January 9, 2008
Colorado Mastercraft Dealer - 2008 40th Anniversary X-Star
S&W Performance Marine is the Rocky Mountain Region's only spot to view the 2008 40th Anniversary Mastercraft X-Star. The brand new X-Star is fitted with custom gelcoat, custom emblems, carpet, upholstery, trailer and wheels.
This boat will probably be the ONLY 40th Anniversary Edition X-Star in the Colorado Region! It's very rare, and in very high demand. This wake monster comes equipped with an LY-6 engine that pumps out 400 horsepower! The tower features four tower speakers (2 with lights), tweeters, two built-in swivel racks, triple ballast system, sub, 2 amps, interior speakers, underwater transom lights, folding swim platform, bow ladder, VDIG, etc. This boat is fully loaded!!!
If you're interested in this X-Star or any other Mastercraft boats here in Denver, please contact S&W Performance Marine at 303-429-1895. Or stop by their shop at 2450 W 63rd Ct. in Denver, Colorado.
This boat will probably be the ONLY 40th Anniversary Edition X-Star in the Colorado Region! It's very rare, and in very high demand. This wake monster comes equipped with an LY-6 engine that pumps out 400 horsepower! The tower features four tower speakers (2 with lights), tweeters, two built-in swivel racks, triple ballast system, sub, 2 amps, interior speakers, underwater transom lights, folding swim platform, bow ladder, VDIG, etc. This boat is fully loaded!!!
If you're interested in this X-Star or any other Mastercraft boats here in Denver, please contact S&W Performance Marine at 303-429-1895. Or stop by their shop at 2450 W 63rd Ct. in Denver, Colorado.
Monday, January 7, 2008
Rewind08 DVD Now Available
S&W Performance Marine, Colorado's exclusive Mastercraft dealer, is proud to annouce that the highly anticipated release of MasterCraft’s Rewind08 DVD has arrived!
This year’s Rewind is chocked full of amazing wakeboarding and waterskiing action, as well as some fantastic boat footage. With some of the most incredible video production to date, the Rewind08 DVD has a montage of great segments featuring the new CSX265, highlights from the 2007 Pro Wakeboard Tour, the Double Up Del Noche super event, the Guantanamo Bay - Cuba exhibition for the military troops, the 20th Anniversary of the U.S. Open of Waterskiing, as well as a terrific tutorials, boat reviews…and much, much more!
Rewind08 is a must see DVD for all MasterCraft fans, enthusiasts and owners. Plus, it is absolutely FREE to have one for your very own! Contact S&W Performance at (303) 429-1895.
If you'd like to get any further information regarding the 2008 Colorado Boat Show, call S&W or log on to www.SWPerformanceMarine.com.
Happy Boating!!!!!
This year’s Rewind is chocked full of amazing wakeboarding and waterskiing action, as well as some fantastic boat footage. With some of the most incredible video production to date, the Rewind08 DVD has a montage of great segments featuring the new CSX265, highlights from the 2007 Pro Wakeboard Tour, the Double Up Del Noche super event, the Guantanamo Bay - Cuba exhibition for the military troops, the 20th Anniversary of the U.S. Open of Waterskiing, as well as a terrific tutorials, boat reviews…and much, much more!
Rewind08 is a must see DVD for all MasterCraft fans, enthusiasts and owners. Plus, it is absolutely FREE to have one for your very own! Contact S&W Performance at (303) 429-1895.
If you'd like to get any further information regarding the 2008 Colorado Boat Show, call S&W or log on to www.SWPerformanceMarine.com.
Happy Boating!!!!!
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