MasterCraft announced that it has earned the Best Marine Site Overall at the annual North American Marine Industry Web Award presentation sponsored by NMMA and boats.com. The awards are designed to recognize companies that lead the North American marine industry's drive towards higher standards of excellence in website design and content.
“The web is obviously playing an exponentially larger role in window shopping and final retail demand, even with items like cars and boats” says Phil Walker, e-Business Manager at MasterCraft. “As a result, we had to move Mastercraft.com to more than just a branding piece – it is now a destination. It is designed to let people discover our action lifestyle and buy into it by creating compelling and actionable content that drives leads to our retail partners.”
The judging panel for the 2008 awards included one person from boats.com, one from the NMMA and two additional Internet professionals with appropriate credentials and experience from outside of the marine industry. These judges reviewed and analyzed nearly 100 different websites, eventually handing out five awards: Best OEM/Manufacturer Site; Best Marine Equipment Site; Best Dealer/Broker Site; Best Marine Site Overall and Outstanding Contribution to the Online Marine Industry.
Check out S&W Performance's website at www.swperformancemarine.com - there you'll find Colorado's only Mastercraft dealer. If you're in the Rocky Mountain Region and in the market for a new ski or wakeboard boat, you owe it to yourself to check them out. They pride themselves on customer servie so you'll never find a pushy salesman!
Schedule a test drive this spring and see why Mastercraft is the best boat on the water!
Call S&W at (303) 429-1895 today!
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