MasterCraft announced that it has earned the Best Marine Site Overall at the annual North American Marine Industry Web Award presentation sponsored by NMMA and boats.com. The awards are designed to recognize companies that lead the North American marine industry's drive towards higher standards of excellence in website design and content.
“The web is obviously playing an exponentially larger role in window shopping and final retail demand, even with items like cars and boats” says Phil Walker, e-Business Manager at MasterCraft. “As a result, we had to move Mastercraft.com to more than just a branding piece – it is now a destination. It is designed to let people discover our action lifestyle and buy into it by creating compelling and actionable content that drives leads to our retail partners.”
The judging panel for the 2008 awards included one person from boats.com, one from the NMMA and two additional Internet professionals with appropriate credentials and experience from outside of the marine industry. These judges reviewed and analyzed nearly 100 different websites, eventually handing out five awards: Best OEM/Manufacturer Site; Best Marine Equipment Site; Best Dealer/Broker Site; Best Marine Site Overall and Outstanding Contribution to the Online Marine Industry.
Check out S&W Performance's website at www.swperformancemarine.com - there you'll find Colorado's only Mastercraft dealer. If you're in the Rocky Mountain Region and in the market for a new ski or wakeboard boat, you owe it to yourself to check them out. They pride themselves on customer servie so you'll never find a pushy salesman!
Schedule a test drive this spring and see why Mastercraft is the best boat on the water!
Call S&W at (303) 429-1895 today!
Friday, February 15, 2008
Tuesday, February 5, 2008
Steel Lafferty - Master of Disaster Craft
Check out Steel Lafferty’s brand spanking new X-Star. A complete collaborative effort by the big boys in the business that saw Mastercraft providing the canvas, Nike 6.0 the color pallette, System AVD brought out the innovative design know-how, and Steel added his own style and personality throughout.
Here’s what System AVD Inc.’s Josh Sirlin had to say about teaming up with Steel to create a boat wrap uniquely Lafferty:
“The process was a lot of fun… We’re stoked to be working with Nike 6.0; during a quick stop-by meeting at 6.0 Headquarters we heard that Steel was in need of a wrap for his Mastercraft X-Star. A few days later I got on a call with Chip (Steel’s dad), and Steel; we just chatted about possibilities and what we could do. We started digging into what Steel likes and what stuff represents him. From there we developed an overall theme for the design, stuff that would look killer and would represent Steel and 6.0. With the design concept set, I got graphic artist Troy White started on illustrating and going to town on all the intense graphic details. We went through a few comps and soon everyone was stoked. Chip and Steel got with their local MasterCraft dealer in Ft. Lauderdale and ordered the best wakeboard boat and medium for us to work on, an all black X-Star. From there it was all about preparing the artwork so it will look perfect on the X-Star which is a science. I love the combo of this season’s colors. We’ve done a lot of MasterCraft boats…We’ve got an unbelievable team and it shows in the end result of Steel’s boat.”“Josh, the wrap design is incredible, the installation is flawless. It has been great fun working with you for sure!” -Chip Lafferty.
When asked what’s next for AVD Josh responded “I absolutely love this boat…it’s my style…we’re in the concept stage for my 2008 boat and its inspiration is Steel’s boat, but it will be hard to top.”
If you want more info on Lafferty's new X-Star, check out S&W Performance Marine - Colorado's exclusive Mastercraft dealer!
Here’s what System AVD Inc.’s Josh Sirlin had to say about teaming up with Steel to create a boat wrap uniquely Lafferty:
“The process was a lot of fun… We’re stoked to be working with Nike 6.0; during a quick stop-by meeting at 6.0 Headquarters we heard that Steel was in need of a wrap for his Mastercraft X-Star. A few days later I got on a call with Chip (Steel’s dad), and Steel; we just chatted about possibilities and what we could do. We started digging into what Steel likes and what stuff represents him. From there we developed an overall theme for the design, stuff that would look killer and would represent Steel and 6.0. With the design concept set, I got graphic artist Troy White started on illustrating and going to town on all the intense graphic details. We went through a few comps and soon everyone was stoked. Chip and Steel got with their local MasterCraft dealer in Ft. Lauderdale and ordered the best wakeboard boat and medium for us to work on, an all black X-Star. From there it was all about preparing the artwork so it will look perfect on the X-Star which is a science. I love the combo of this season’s colors. We’ve done a lot of MasterCraft boats…We’ve got an unbelievable team and it shows in the end result of Steel’s boat.”“Josh, the wrap design is incredible, the installation is flawless. It has been great fun working with you for sure!” -Chip Lafferty.
When asked what’s next for AVD Josh responded “I absolutely love this boat…it’s my style…we’re in the concept stage for my 2008 boat and its inspiration is Steel’s boat, but it will be hard to top.”
If you want more info on Lafferty's new X-Star, check out S&W Performance Marine - Colorado's exclusive Mastercraft dealer!
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